Last November 2015, Hilding Anders launched the new bedding brand Eastborn Urban during the International Furniture Fair Brussels. I am very proud to have helped to develop the brand identity by making an industry specific trend research with recommendations for colour, details and overall look & feel. Successively, as a stylist I gave important input to all following steps in the design process up to the in-store presentation.
In line with the concept to give the box spring a sporty, fashionable and energetic look, I took part in the design of the mattress ticking, headboard, night stand and the two-tone fabric collection. I also was responsible of the design of the retail presentation with a collection book and a life-sized photography.