Retail styling

For the new high end box-spring brand Sand I composed POS packages for their 30 stores.
The brand is all about craftsmanship and wellness and combines healthy and natural materials. For the luxury feel, the different packages combine beautiful wallpapers with some nice details like bamboo, pottery and rattan.

The styling packages were first shown at the fair 'Hollandsch Slapen' in Utrecht, and later this year at the Furniture Fair Brussels. At the booth in Brussels I was again responsible for the complete styling of the 'Hilding Anders Experience'. Watch the video here: https://vimeo.com/irenevanophoven/furniturefairbrussels2015