The furniture company Authentic Models asked me to restyle
their booth for the Maison & Object fair in Paris and translate this new
design also for their smaller trade fair participations in Frankfurt and
Birmingham. As a first step of a rejuvenation process of their brand I have
proposed new (brand) colours for the walls and wallpaper. Also, I have grouped
the collection pieces and reduced the number of items to be
shown considerably, compared to their previous trade fairs, so each product
would get more attention in a more tranquil atmosphere.
I have convinced the customer by creating a booth with an
attractive and stylish appearance and new surprising compositions with their
products. The result got many positive comments from visitors and a good sales
figures.
Check also the video at: https://vimeo.com/irenevanophoven/maisonandobjectjan2017
