Irene was born in 1975 in Limburg (in the south of Holland), and grew up in a family where creativity and entrepreneurship went hand in hand with her mother as a fashion designer and her father a cargarage owner. She now lives and works in Rotterdam.
Translating stories into experience is something she has done for many years, connecting to a target audience and matching their expectations. For over eight years, she has focussed on art and culture by organising large scale events such as the Rotterdam Museumnight and National Week of History as a project manager. After working for a marketing communication company she now concentrates on her styling and design studio, named Autre Choix.
Irene has a Masters degree in Cultural Studies / Art History and finished the Artemis Styling Academy in 2011 with honors, followed by a design course at Vogue. (download résumé here)